L'Oréal Professionnel

L'Oréal Professionnel Inoa 10.1 Platinum Blonde Ash 60ml


The L'Oréal Professionnel's first ammonia-free and odourless permanent oxidative colouration. The innovative formula of the coloration is oil-activated and allows the hair to be colored particularly gently. The stated application time varies depending on the coloring technique used by the hairdresser and the structure of the hair.

The Unique ODS2 Technology guarantees optimal comfort for the scalp and protects the hair during the coloration. The color intensity is radiant and rich. INOA covers up to 100% of white and grey hair. The hair is provided with moisture and nutrients up to 6 weeks after application.


  • It provides long-lasting color.
  • The hair is left in superb condition with a brilliant shine.
  • Oxidative coloration without ammonia in different shades.
  • With ODS technology for incredible color strength and brilliance with 100% coverage.
  • It gives a perfect finish with a color result that is even from roots to ends.
At Mamas, we value the diverse needs of our customers and understand that some of you may be looking for a seamless B2B or wholesale purchasing experience. We are excited to announce that we now offer exclusive opportunities for businesses and bulk buyers to partner with us and enjoy a range of benefits.

Why Choose Our B2B and Wholesale Program?
Competitive Pricing: Unlock special pricing tailored for bulk orders, ensuring you get the best value for your investment
Dedicated Support: Our team of dedicated B2B specialists is here to assist you every step of the way. From product selection to order fulfillment, we're committed to making your experience smooth and hassle-free
Custom Solutions: We understand that every business is unique. That's why we offer custom solutions
Priority Access: Be the first to access our latest products and collections. Stay ahead of the competition with exclusive previews and early releases

Fill out the application form below and our team will get in touch with you as soon as possible!

If you have any questions or require further information, feel free to reach out to us at info@e-mamas.com

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